personal & founder led branding
for women
by reworded
personal & founder led branding
for women
by reworded
Branding that empowers founder led businesses to command higher prices and show up with authority.
Hi, I'm Jasmine. I work directly with founder led businesses to build a Personal Brand that feels like you and performs like a strategy. I totally get how personal your business is, and I design brands that make you feel confident sharing your work with the world.
Because when you show up as the obvious choice, you attract better clients and charge what you deserve.
Learn more about what I do
"You get the founder to founder approach, not agency layers. That means faster decisions, clearer strategy, and a brand that actually fits you."
THIS ISN'T NORMAL BRANDING
why work with me
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I listen first and design second, so your brand reflects your values and vision.
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I focus on practical positioning that helps you raise your prices without apologizing.
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You work with me directly from start to finish, so things move faster and feel more personal.
AS SEEN ON
WHAT I DO
Brand Strategy
I get crystal‑clear on who you serve, what you stand for, and how your positioning makes higher pricing feel natural. Deliverables include competitor analysis, market‑fit review, audience profiling, brand positioning, brand personality, tone of voice, messaging direction, and a creative‑direction overview.
Visual identity
I translate the strategy into a recognisable, easy‑to‑use visual system: primary and secondary logos, colour palette, typography selection, supporting brand elements, mockups, and a concise brand guidelines document so your visuals are consistent across everything.
Messaging and voice
I craft copy that sounds like you so your ideal clients feel seen and understood — signature messaging, tone‑of‑voice rules, and ready‑to‑use microcopy for your website, social posts, and client conversations.
How I work
01 /
Chat & proposal
We have a short, honest conversation so I fully understand your goals and the feeling you want the brand to create. After the call I send a clear proposal. Once you approve, we lock in scope and timing.
02 / Questionnaire & research
You complete a short questionnaire to fill in the details I need. I then dive into focused research (competitors, market, audience) and formulate a strategic direction. I present that direction and we agree the route forward.
03 /
Design & refine
I translate the strategy into visual identity and messaging: logos, colour and type system, supporting elements, mockups, and signature copy.
04 /
Handover & support
I deliver final files, a concise brand guide, and simple instructions so your team can use the brand with confidence. I’m available for follow‑ups and small tweaks as your brand evolves.
WHO IT'S FOR
This is for founder-led businesses and personal brands who care about craft and want to be seen as experts, not bargain options. You might be a coach, creative, consultant, or maker who wants to raise prices and attract clients who value quality. If you want to stop explaining your value and start commanding it, we’ll get on well.
trusted by
Podcast Branding + Personal Branding + Founder Led Branding +
